Marketing Plan Development

A road map to help you make the best use of your dollars, selecting only those strategies and tactics that most closely align with your goals and have the strongest fit with your target audience’s media consumption habits.

marketing plan
It also allows you to more easily say, “No,” to one-off advertising opportunities, knowing that you have business strategy and science to back up your decisions and resist emotional appeals.


Ready for your road map?

Public Relations

The “PR” field encompasses a variety of strategies and tactics that can aid organizations at every stage. Whether you need budget-friendly branding tactics, seek third-party objectivity, or want to demonstrate your core values, PR can be an effective (and cost-effective) tool. From press conferences and grand openings to community relations and corporate philanthropy, there’s a broad spectrum of PR strategies to fit every organization’s situation and budget.

Public relations

Media Relations

Campaign Development

Social Media & Digital Content

Community Relations

Crisis Communications

Corporate Philanthropy & Social Responsibility

Share Your Story!

Writing, Editing & Publications

STR8 4WRD’s editorial and publications management experience runs deep. We’ve authored and edited hundreds of news stories, press releases, magazine articles, executive speeches and digital content. We’ve also provided strategy and theme direction for dozens of annual reports, case statements, catalogs and other high-end publications. Be it a long or short story, a “straight” or “punchy” tone, or an expert’s or layman’s perspective — whatever your needs, we’ll help you tell your story effectively and efficiently.



Conferences / Event Management

STR8 4WRD has a passion for events. Whether you’re preparing for a grand opening, commemorating a milestone or planning a major conference or festival, our team has decades of experience developing themes, planning logistics, managing/recruiting attendees, engaging sponsors, designing and staffing trade show exhibit booths, and supporting major fundraisers. Let our mix of creativity and organization be your difference as we create an event that people will remember for years to come.

Event Management
  • Ground breakings, ribbon cuttings and other VIP receptions
  • Conferences, trade shows, professional development
  • Black-tie galas, races, rides, auctions, raffles and other fundraisers
  • Celebrity appearances
  • Concerts, festivals, celebrations
  • Commencements, inaugurations and formal processions
  • Town hall forums and other community input sessions

Entertaining an Event?


While public relations and events all have their place, sometimes there’s just no substitute for tried-and-true advertising. The ability to craft your own message and have it appear exactly where and when you want it is invaluable, and we can create the perfect mix of reach and frequency to be sure your appeals are shown to the right target audiences, via the right channels at the right time in their lives.

  • Campaign and project concepting, planning, execution and measurement
  • Copywriting
  • Design and production management
  • Media planning, buying and management
  • Tracking against key performance indicators (KPIs)
  • Experienced in print, TV, radio, outdoor/out-of-home and digital, as well as activation, guerilla and other unconventional, buzz-generating tactics.

Spark some Sales!


Whether you’re launching a new brand or refreshing an old one, we can guide you throughout the entire process. From research and planning through implementation and evaluation, we’ll make sure you consider all of the steps — including how to get buy-in from key stakeholders — and have a clear understanding of all of the components that will be impacted throughout your organization.




Every marketing communications campaign, if done properly, begins with some form of research. How else can an organization know what it wants to accomplish, or how its success will be measured? Our team has led or supported numerous research methods and tactics, and can ensure that you’re not only asking questions at the beginning, but that you’re asking the right questions, to the right audiences.

  • Surveys
  • Focus Groups
  • VIP interviews
  • Competitive landscape analysis and brand positioning
  • Industry best practice analysis

Do some Digging!

Key Influencer / Networking Activities

In every town if you want to succeed, it’s not what you know but who you know.

key influencer
Our team can help your organization connect with the right people to help advance your ideas, foster your brand, or deepen your product penetration. We provide introductions, meetings and events designed to connect and build relationships with business executives, community leaders, elected and other government officials, economic development experts, journalists, volunteers and many others.


Interested in Introductions?


It’s always good to know something, but it’s often more helpful to share that knowledge. We can help you disseminate your information throughout your team so they understand and can master mission-critical concepts, improve their sales or customer service skills, or are prepared to enter a contentious situation such as a media interview or town hall gathering.

  • Company trainings and strategic retreats
  • Guest speaking at conferences, dinners and other events
  • Media trainings, social media management
  • College-level courses

Need Knowledge?